Components of an efficient Brand
Mike Saunders
Brands are available in all shapes and sizes, but there are some common elements you will discover in all of them.
Clarity. An excellent brand communicates the intended message clearly. Communication is very important. Be sure you communicate the intended image you need people to perceive, instead of going for a bad message.
Memorability. For a brand to be effective effectively, it should be memorable. It has to remain in the customer's mind.
Mike Saunders
Uniqueness. Your brand tells people what makes your offering unique among the competition and also the most ideally suited to them. As mentioned above, it's not you are the most effective but that you're the only option that fully and adequately meets the customer�s needs. This part of uniqueness does mean you don't have to appeal to everyone.
Emotional Connection. Perfect brands make an emotional connection with their target audience. People identify themselves with the brands that like. It is just just as much a part of an individual's identity his or her political or religious affiliation. In case your brand gets inside your customers' heads and elicits an emotional response, they'll identify with it and remain loyal. This is just what motivates the customer to get.
Credibility. A great brand is consistent. It never strays from your customer's expectation. Such as an old friend, it's always there going for the identical message. This way, your brand establishes your company's credibility in the customer's mind.
Timeless. The best brands are timeless. They endure and turn into relevant for many years or even decades ahead.